There's having a Web site and there's having a Website that works. It's great to have a flashy intro, a fully integrated shopping basket and lots of features and functionality that can wow the audience on every single page. But what if potential customers can't find you? What if you're not visible on the search engines and on Google in particular? New customers find your site by typing in a keyword or phrase and if you don't rank on those search return results, you may as well not have a Web site at all.
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